Post by account_disabled on Jan 14, 2024 0:53:30 GMT -5
Goals of content distribution The goals of content distribution should align with the overall Agoals of the content marketing strategy. These goals are determined by the company and can be for example the following Increase traffic Lead generation Target group targeting Addressing new target peopleexpanding the target group Strengthening your own brand Attention Awakening the desire to buy Existing customer support Media types for content distribution Content distribution takes place via a wide variety of media channels. The PASO model developed in by the British.
Maximum authenticity and credibility Disadvantages Lack of control over the means of distribution and the method of distribution Negative reporting possible Difficult to scale Paid media Paid media means paid distribution in the form Aof sponsored posts advertorials or classic online advertisements Turkey WhatsApp Number Data such as search engine ads Facebook ads or Pinterest ads. This type of media makes sense especially if brand awareness is low as traffic can be generated for the first time in a very short time. Advantages Guaranteed content placement impact on shared media.
Target groupspecific targeting High scalability Immediate reaching of the target persons possible Disadvantages Expensive Visibility depends on budget Low trust in the brand can be the result Converged media The media types explained in the PESO model should not be viewed in isolation from each other. A synergy of various media channels represents the optimal and most effective combination. This interaction is referred to as converged media. Types of content distribution In addition to the distribution channels a distinction is made in content distribution between content outreach content seeding content promotion native advertising and search engine optimization.
Maximum authenticity and credibility Disadvantages Lack of control over the means of distribution and the method of distribution Negative reporting possible Difficult to scale Paid media Paid media means paid distribution in the form Aof sponsored posts advertorials or classic online advertisements Turkey WhatsApp Number Data such as search engine ads Facebook ads or Pinterest ads. This type of media makes sense especially if brand awareness is low as traffic can be generated for the first time in a very short time. Advantages Guaranteed content placement impact on shared media.
Target groupspecific targeting High scalability Immediate reaching of the target persons possible Disadvantages Expensive Visibility depends on budget Low trust in the brand can be the result Converged media The media types explained in the PESO model should not be viewed in isolation from each other. A synergy of various media channels represents the optimal and most effective combination. This interaction is referred to as converged media. Types of content distribution In addition to the distribution channels a distinction is made in content distribution between content outreach content seeding content promotion native advertising and search engine optimization.